We all know it’s important to market your business! If the traveler doesn’t know about you they can’t visit you. Utah is a top tourism and travel destination. Traveler spending rose an estimated 6.2% in 2008 to $7.1 billion and the estimates of non-resident tourism arrivals increased 1% to 20.4 million.
We cannot rely alone on neighbors to support our restaurants and attractions these, as well as our lodging properties, national and state parks need to be marketed to the traveler. More people are taking “staycations” but the probability of someone from Logan knowing your business in Bryce Canyon is quite slim.
The Utah Vacation, Lodging & Adventure Guide is in its sixth year of publishing. It isn’t niche marketing it’s a comprehensive piece that covers all that Utah has to offer.
The Utah Travel, Vacation & Adventure Guide is a privately owned publication and is the only statewide publication allowing you to showcase your business over a 12-month period through your advertising.
Getting the Point Across
The Utah Vacation, Lodging & Adventure Guide is in production now. The Guide has been so successful this year that we are starting to run low. Distribution of the 2010 Guide will begin in January 2010 so that there is no gap between the 2009 and 2010 editions. The publication will go to press at the beginning of December 2009.
Deadlines:
Repeat advertisers discount deadline – August 31st 2009 Advertising deadline – November 13th 2009 Advertising submission deadline – November 27th 2009 Photo listing deadline – November 5th 2009
Whether you are a small independent or a multi-national chain we have advertising solutions to fit your budget. Just call or email us for more information. It is so important that you make a point of becoming involved.
Make a Point of It
It's easy to take part in the Utah Vacation, Lodging & Adventure Guide and it is the most cost effective way to advertise your business to those traveling to Utah.
Distributed internationally, nationally and regionally throughout a 12 month period
Reaches those wanting travel information on Utah
Filled with information about the state: where to stay, where to go, what to do, where to eat, where to play and what can be experienced
Contains details of all the lodging properties in the state, state parks, campgrounds, RV parks, outfitters and golf courses
Filled with spectacular images of Utah
The Guide gives you the opportunity to showcase your business to the 20 million plus travelers that visit Utah every year.
Pointing You in the Right Direction
The 2010 edition of the Guide is changing and will include exciting new features:
A new name - the Utah Vacation, Lodging and Adventure Guide
Oversized accommodation listings allowing more information about your property to be included
State dining guide with restaurant photo listings
Commercial campground and RV park photo listings
The state map will have national scenic by ways and back ways highlighted including a map key
Additional copy highlighting more of the State’s beauty, attractions and wonderful destinations
Pointing it Out - Quick Travels Fact and Updates
An estimated 24.7 million vehicles crossed Utah’s borders along Interstate highways in 2008*
2nd Quarter 2009 (April, May and June) visits to our National Parks were up 10.09% compared to 2008. Utah State Park visits were also up 7.61%.*
*Source Utah Office of Tourism
Travel Promotion Act – US Senate Bill 1023 (Washington DC - 08/07/09)
The U.S. Travel Association today applauded U.S. Senate Majority Leader Harry Reid (D-NV) and Minority Leader Mitch McConnell (R-KY) for their leadership and agreement to move the Travel Promotion Act (S. 1023) as the first order of business following the Senate’s August recess. The legislation will deliver $4 billion in new spending annually to the economy by attracting millions of additional international visitors to the United States. Championed by Senators Byron Dorgan (D-ND) and John Ensign (R-NV), the bill also has the strong bipartisan support of 51 additional Senators.
“The Travel Promotion Act is common-sense legislation that will create American jobs, strengthen local communities and reduce the federal deficit,” said Roger Dow, president and CEO of the U.S. Travel Association. “Travel promotion is the proverbial ‘no brainer’ – just ask every other developed nation in the world that is wooing Americans to spend our hard-earned dollars in their economies. We appreciate the Senate’s commitment to put America on a level playing field.”
“This legislation could not come at a more critical time for millions of workers across the U.S. dependent on a strong travel economy for their livelihoods,” said Dow. “With the support of Senators Reid, McConnell, Dorgan, Ensign, Rockefeller and others, America is one step closer to strengthening its economy. We encourage the House of Representatives to follow the Senate with prompt passage of the Travel Promotion Act.”
The Travel Promotion Act creates a non-profit corporation to better communicate America’s travel policies and promote the United States as a premier travel destination. No U.S. taxpayer dollars are used to fund the program. The program is funded by the private sector and a $10 fee collected by the Department of Homeland Security from travelers who do not pay $131 for a visa to visit the United States. Nearly every developed nation other than the United Sates operates a multi-million dollar promotion program to attract foreign visitors.
